November 26, 2004


To compete with the gay man's favorite tipple, vodka, whisky distillers are developing various brands of scotch for pussies.

"We're reaching out to younger drinkers who want the finer things in life. A lighter, more accessible style will bring in new drinkers," says Mark Izatt, brand manager for single malts at Remy Martin's U.S. importing arm. Mr. Izatt says the original Macallan's strong and peaty flavor is a barrier to younger drinkers.

Posted by Bigwig at November 26, 2004 09:13 PM | TrackBack
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