May 16, 2004

This Is France's Fault

The difference between beer and biere.

While traditional beer advertising panders to basic biology sex, thirst, aggression and boisterous male stupidity some microbrews try to set themselves apart from the pack by appealing to our aesthetic sense.

While Molson and Labatt ads continue to be wallpapered across sports arenas and rock venues, microbreweries sponsor gallery events, film fests and live theatre.

I get it. In Canada, men drink beer, and sensitive pussies drink.....biere. What, is there a Zinfadel shortage or something?

God save the craft beer industry from dumbasses like the one above.

Posted by Bigwig at May 16, 2004 11:03 PM | TrackBack
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