April 29, 2004

Deja Brew

Coke and Pepsi are driving up beer prices in India. There just aren't enough bottes to go around.

It's good for the recycling industry, though.

Unlike soft-drink firms which use glass bottles that have specific brands names either printed or embossed on them, beer bottles are undifferentiated so all players in the industry use the same bottles. On average, one beer bottle gets rotated five-six times a year, including wastage.

Posted by Bigwig at April 29, 2004 11:15 AM | TrackBack
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