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August 08, 2003

Macro Media

Despite my overweening beer snobbery, the most popular beer on the October fishing trip won't be a subtle, complicated stout, a hoppy bitter or malty sweet Oktoberfest. It won't be a small craft brew or interesting import. It will be a straight ahead, crushing the empty can in your fist American Macro Lager.

It will be an American Macro Lager because I'm outnumbered. At last count there were something like 16 people going to Ocracoke for all or part of the trip; each will arrive with an average of three cases apiece. Maybe one of those cases will be something more crafty, to drink in the evenings. I'd claim the one of three is due to my influence, but I suspect it has more to do with a hard-wired genetic male attraction to previously unseen beer bottle labels. A good chunk of my first-time beer purchases are still heavily influenced by label design.

Not all will arrive laden with macro brews, mind you. Julep, who named his dog after a brewery, will arrive with something interesting, as will the Oxymoronic Scotsman.

As I said in the cider poll post, most of the macros are destined for beach consumption. They're uncomplicated, refreshing, and no great loss if the wind blows one over. Also, they're a convenient fit for the rod holder.

So which should we take?

Many of you will wonder why no Budweiser products appear above. It's simple, really. None of us will drink it if there's anything else around. Natural Light we will hoover up by the gallon, despite its nationwide rep as a shit beer, but we won't touch the the King.

Other polls in this series may be seen here (cider) and here (stout). All the polls will eventually appear somewhere on this page.

Posted by Bigwig at August 8, 2003 11:58 AM | TrackBack
Postscript:
First time visitor to House Hraka? Wondering if everything we produce could possibly be as brilliant/stupid/evil/pedantic/insipid/inspired as the post you just read? Check out the Hraka Essentials, the (mostly) reader-selected guide to Hraka's best posts, and decide for yourself.
Comments

FYI, Miller Lite has the fewest amounts of carbs in a beer, excepting that horrible Mic Ultra swill. Given your ages and progression of waistlines this information may very well save your lives. You can thank me later.

Posted by: Big Dumb Cousin at August 8, 2003 11:31 AM

Yes, label design is important, I agree. I disagree that the spilling of a Natural Light is not a great loss. The spilling of aforementioned beer would then mean that we are down to only about 130 beers left, causing one of us to make a beer run "before we run out." Also, it is a distinct possibility that some of us fight tooth and nail to argue any suggestions you might make regarding any topic. Again, it is in our wiring, reenforced by 16 years of hanging out with you. Your ego does not need to be stroked anymore than we have already done.

Agree wholeheartedly with the Budweiser comments. I think part of it is our (misguided) perception that Budweiser is redneck beer, to be guzzled by NASCAR fans, of which most of us are not. This way we can drink less rednecky beers (if only by a small margin) and feel that we are better than others. More likely, 16 years of drinking together has put us in a drinking rut (Natural Light) that has been dug so deep we cannot imagine ourselves ever coming out of it.

Posted by: Woundwort at August 8, 2003 11:47 AM

I have to cry foul on not having the choice of Miller Lite or Michelob Lite! Mickey's Wide Mouth? What the hell is that? Schaeffer is not an option. Schlitz is not an option. Why don't you pull that crap and put up some beers that we might actually take with us!

Posted by: Kehaar at August 8, 2003 11:50 AM

A.) You're one to talk, Mr. Rolling Rock. Or should I call you "Dr. Extreme?"

B.) Because it's my poll, asswipe. :)

Schlitz was once the the most popular beer in America, until it was reformulated, a la New Coke. It has since returned to its roots, so the beer is again what it once was. You're dissing it because of a marketing image, not because you have any idea about its quality or lack thereof.

And I'll drink Schaeffer over Miller Lite any day of the week. Along with Natural Light, it was the beer of my childhood.

Posted by: bigwig at August 8, 2003 12:01 PM

Agreed on the Schaeffer. Who can resist a beer who's slogan (no joke) has been "The one to have when you're having more than one." Damn, that beer was made for us. Who gives a rat's ass what it tastes like, those guys rock!!! We were raised on it, drinking it from baby bottles as we scraped together enough change from the dark recesses of our couch to buy a case.

Actually, I don't really care what we take, but I don't want to drink a beer that I feel I have to hide from other fishermen who might drive by (ex., Zima). That just isn't right, and I don't want to be some fisherman's bitch while we are there.

Posted by: Woundwort at August 8, 2003 12:06 PM

I can't even imagine suggesting any one of those swills on the list. That being said however, the only thing that makes bad beer better is more of it! so my vote goes to..... drumroll..... whatever is on sale this week in the biggest package - Coors suitcase 24 packs here in the Northwest!

Posted by: MojoMark at August 8, 2003 01:18 PM

Write-in: Miller High Life should be included. IMHO, nothing of comparable price goes better with fishing or golf than "The Champagne of Beers."

I'm humbled to be mentioned (favorably?) in the 'blog. I don't think that's happened since that day Bigwig smelled like vomit (and that mention was pretty much indirect).

Posted by: Julep at August 8, 2003 02:50 PM

I don't know what category to put it in but I do know that NOTHING goes better with salt-water sports than a Red Stripe. Whether it's a long day lobster diving or a long day trolling for dolphin or a sun-soaked day surf-fishing, anything that means you get salt water in your face nothing is as sweet washing it down as a cold Red Stripe.

Posted by: oceanguy at August 8, 2003 03:01 PM

Schlitz is my personal favorite on here. It's a delightful beer. It made Milwaukee famous. It's got just a kiss of the hops.

And without exception, every person I've ever tried Schlitz on has first made a prissy moue with their mouths, and then greatly enjoyed it. In fact, many of my friends will drink nothing else now.

Mr. Kehaar has clearly revealed himself to be that loathsome kind of beast that all of us residents of fly-over land despise: the drinker of Natty Bo. I speak of course of the most vile beer-like product known to man, National Bohemian. Natty Bo is to Falstaff as excrement is to Shinola.

Posted by: Scipio at August 8, 2003 03:39 PM

I have to agree with the gentleman above - Miller High Life is an excellent macro brow when you want to take it on the cheap. Course my college days left me with a fondness for Milwaukee's Best too.

Posted by: Dan at August 8, 2003 04:39 PM

I confess: I used to drink Natty Bo quite happily in college. I remember liking it pretty well...

Posted by: Kehaar at August 8, 2003 08:05 PM

I used to keep a 6-pack of Old Milwaukee in my locker at the Naval training base in Orlando, Florida in the early '70s, because of all the known beers it alone tasted the same whether cold or hot. Yummie...thanks for the memory...

Posted by: Misanthropyst at August 9, 2003 09:02 AM

Can I call 'em, or what?

Posted by: Scipio at August 11, 2003 11:16 AM

While we're on the topic, what about Yuengling? Is that considered a mass produced beer at this point? It's damn good for a macrobrew.

Posted by: Kehaar at August 13, 2003 02:25 PM
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