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June 08, 2003

Cantillon Kriek Lambic

Beer of the Night

Though this will likely come a surprise to many, there are times when I skip the whole rigamarole surrounding a beer post and just drink the damn stuff. The Cantillon Gueze made it through without me taking note one Saturday night, as did the Top of the Hill cask beer the day before.

I tell a lie. I did take notes on the cask beer, but it was more about the horror of being presented with three quarters of a pitcher of beer in the middle of a workday by a beaming brewmaster when I was expecting to partake of a pint before going back to work. Good beer though. Slightly less hoppy than an IPA, as citrusy as one would expect with a trace of butterscotch overtone towards the end. It went really well with the fries and a steak sandwich.

I pitched a beer blog to the editor of All About Beer magazine earlier that day. They're local, and I figured it might get me into the seasonal beer festivals for free, so why not? It was via email, so I don't expect to hear back, but I still think it's a good idea, especially for niche publications like All About Beer. It enables them to engage their readership on a daily basis rather than a monthly or bi-monthly one, with all that means as far as advertising and promotion, as well as giving them an outlet for material that dates easily or doesn't fit into an issue for one reason or another. There are other beer blogs, but they don't appear to update very often, which means that the genre is someone's for the taking.

Yes, I'd like to be the Instapundit of Beer blogs. Who wouldn't? The glamour, the groupies, the.......possibility that people might send me six packs of free review beer. beer.

The only question in my mind is whether or not there enough material around to justify a beer blog, say one updated three or four times a day. There's a daily review, yes, but what else is there? Is there enough daily new material to support a blog devoted entirely to beer?

I think there is. Taking just today as an example, there's the gripping story behind Police Car Damaged By Flying Beer Cans, where a group of underage drinkers in a red hatchback tossed full cans of Natural Ice at the pursuing cops during a high speed pursuit.

Natural Ice, the beer with the taste that makes you want to at the pigs.

There's also Anheuser-Busch, who has started to market an upscale beer, Anheuser World Select, in hopes of improving their share of the beer geek market.

The company is quick to point out that World Select comes in green bottles with embossed labeling. Heineken, a top import made by the Dutch brewer Heineken, also comes in green bottles.

Because what's on the outside of a beer bottle has always been more important to Anheuser-Busch than what's on the inside.

Finally, Dogfish Head WorldWide Stout, the strongest beer in the world.

AS the effects kick in I decide it is time to turn on the charm with the ladies. Dutch courage, you've got to love it.

First up is a pretty blonde called Eve. The unsuspecting banker is enjoying a quiet glass of wine when bottle in hand I stagger, I mean sidle, up. Surprisingly the 26-year-old from Richmond, South-West London, is unimpressed by my patter and soon gives me the brush-off. "Don't drink this stuff if you want to go out on the pull," she tells me.

NEXT I try my luck with Melanie, 27, another banker. "The beer makes you really sexy and attractive," she purrs.

There's a noise behind me and I turn round to see her friends laughing hysterically. When I turn back Melanie has gone.

Might have to find me some of that for the fishing trip come October. It sounds like it would improve my conversational skills.

There's more, a lot more. One could easily beer blog all day long.

No, that's not a threat.

Posted by Bigwig at June 8, 2003 11:31 PM | TrackBack
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